This evening I went off to the Hull Digital March Meetup. We had a talk from Steve Bell of Kingston Communications about the upcoming fibre optic developments in the city. It looks like we are going to get some seriously fast networking around the place, I’m looking forward to getting it where I live. Then we had a talk from Gareth Hanson and Dave Foy who run 'Woof', an on-line marketing consultancy based in Hull. They were talking about Google Analytics. I use it on this site to carefully track all my visitors and analyse the effect of changes to the content so that I can relentlessly tune the material to increase the number of visitors and make them stay longer.
Actually I don’t. Because my blog is not really a business as such. I have Google Analytics enabled, and every now and then I go and look at which way the curves are going, but I don’t really do much with the information. But the important thing is that I could. Gareth and Dave made the point that by proper configuration of the analytic content in your pages you can find out where readers “bounce” from the site and the effectiveness of each step of your transactions. The bottom line is that if you are serious about making the most of your web presence, and finding out which of your pages are working hardest for you, you should look into this technology.