Brand Awareness

There was a telly programme on Sunday about how brand aware children are these days and how intensive advertising is driving younger and younger kids into the arms of the evil corporations. Apparently even five year olds can spot brands like MacDonalds, Nike, and Pizza Hut. But they have not reached Gucci yet. I suppose it is just a matter of time.

Of course, as one of the more clued up members of society I'm not susceptible to this kind of brainwashing I thought to myself as I stretched out on my Ikea sofa drinking a Budwieser beer and watching my Sky+ box via my Sony telly. Oh no.