Professional Chewing Gum

I swear the world has gone mad. You can now buy professional chewing gum. I saw an advert for it today on the telly. It cleans your teeth (or something) as you chew it. Apparently this means that it can be used in the office, and so they can call it "professional".

Does this mean that the other kind is now classified as "amateur"? Can you still use the professional gum when you are not at work? Will we see other things certified as "professional". Can we expect "professional" cornflakes?

Madness I tell you, madness.