Madness I tell you

If you go to the MSN home page at the moment you can see an advert for satnav for a Buick car. The tagline for Buick would seem to be "Beyond Precision".

What rubbish. How can you be more precise than precise? This sort of advertising really annoys me.  I really dislike it when people mess up with English. How on earth did they get to this?

Scene : Advertising Agency

Drone 1: "They say that this satnav is precise."
Drone 2: "And precise is good, right?"
Drone 1: "..and so more than precise would be even better?"
Drone 2:"I've always liked 'beyond'....."
Drone 1:"So, 'Beyond Precision' it is then. Send them a bill for fifty thousand as usual."