My points are expiring and I don't care

Internet companies seem to be getting increasingly desperate in their marketing. The latest trick seems to be to award me some discount coupons and then send me loads of emails telling me that they are about to expire. Just FYI folks, I neither know nor care about your coupons. If you happen to be selling something that I need right now and you've got coupons that make it cheaper, then great. But there's no way I'm going to rush out and spend money on stuff just because you're giving me some discount. 

I've a horrible feeling I might be growing up...