Generative AI and the future of creativity

By making the Custard Cream Camera I may have stepped on a hornet’s nest of debate about generative AI and the future of creativity. A lot of photographers and artists are very worried about the impact of generative AI on the creative process. I feel their pain. As a writer I know that AI models trained on my words are now writing like Rob Miles. There might even be some photographic models trained on what I’ve posted on Flickr over the years. In which case, good luck to them….

Anyhoo, we can now do things with our pictures that would previously have been time confusing or impossible. I made the picture above by taking a picture with the Custard Cream Camera and asking it to make it look like a comic book illustration. To my untrained eyes it looks OK. To a proper illustrator it probably looks terrible, but I can live with that. I’ve been having a lot of fun taking pictures and then asking the nano banana generative AI photographic thingy fiddle with them.

I understand that the service has guard rails to ensure it won’t do anything “bad” and I have a policy of never posting identifiable pictures of anyone but me unless I have the explicit permission of the person in question, so I don’t think I’m putting anyone at risk here. But we do need to be mindful that we are now entering a time when it is much, much, easier to fiddle with media or even create brand new stuff.

Of course, this has happened before. When photography came along I’m sure that lots of artists were very upset that there was now a much easier and cheaper way of making pictures. And when word processors with grammar and spelling chequers arrived there was much muttering about how this was making things too easy. And don’t get me started about the replacement of log tables by calculators.

You might argue that we really should put this genie back in its bottle, that this form of human replacement is going to do away with creativity as we know it and usher in a world where everything is made by machines driven by what they have already seen. And so nobody should use generative AI for anything. I’m sure a similar argument was put forward when photography was getting started.

I kind of feel the reverse. I think we should fiddle with this technology as much as we can. And we will discover limitations. We’ll learn how to spot what was made by AI, we’ll lament the lack of the human touch in generated works. And we’ll find we prefer things made by people. Creatives will find ways to use this stuff that we just don’t know about yet and the world will move on, richer and more interesting. And I’m going to keep taking analogue pictures on film as well as playing with the Custard Cream Camera.