Help me lower my bounce rate


I spent some time this lunch-hour playing with Google Analytics. I use it to track access to this site. I take a great interest in visitors here. In fact, even as you read this I’m actually looking at you. That’s me,  behind the third window along in the building above…..

Actually no, but every year or so I check on how the site is doing. I do have some readers (which is nice – thanks for coming) but I also have a “bounce rate” greater than 60%. Anything more than 20% is bad so they say. Of course, once I found this out I had to do something about it. The first thing I had to do was find out what “bounce rate” actually means.  It means the visitors that have been tracked as just arriving at the site, looking at one page and then disappearing.

From a business point of view this is probably not a good thing. It means that around two thirds of my visitors take one look at the place and then go no further. So, in order to make the Google machine happier, I ask you, dear reader, to stick around a bit more. Take a look at Trip Hazard. (New episode coming soon eventually). Discover the terrifying tale of  the Little Brown Ikea Pencil of Doom. Download some free software or a book. Even try to find some funny stuff from the archives.